MUMBAI, India – Hollywood and Bollywood linked arms Thursday to fight piracy, with the announcement of a coalition among the Motion Picture Association of America and seven Indian companies to tackle counterfeiting in one of the world's largest film markets.
A year in the making, the coalition to fight film piracy in India will work with movie theaters to crack down on camcorder piracy — the source of 90 percent of all pirated DVDs — with police to tighten enforcement, with Internet service providers to fight Internet piracy and with politicians to create more effective laws.
MPAA, which has similar anti-piracy alliances in the U.S., Europe and Hong Kong, would not disclose the size of the coalition's budget but said funding would come from members.
The Indian film industry has a rich history of copycat productions and traditionally has had less respect for the sanctity of intellectual property than Hollywood would like.
Over the last two years, a growing number of successful partnerships — like "My Name is Khan," produced by two Indian companies and distributed by Fox in India and the U.S. — as well as successful crossover movies — like "Slumdog Millionaire" and "Avatar," which both did well in India — have also strengthened ties
Piracy cost India's $2.3 billion film industry $959 million and 571,000 jobs in 2008, according to an Ernst & Young study, and pirated DVDs account for 60 percent of the market, according to KPMG.
He estimates that Indian consumers snap up 700 million illegal DVDs every year, giving them little incentive to go to theaters and generating 15 billion rupees ($330 million) for counterfeiters.
Reducing that leakage is crucial for Hollywood studios as they try to push into India.
"More and more, the growth of film is outside the U.S.," Glickman said. "Hollywood is now looking at the world as their marketplace."
KPMG expects Indian film industry revenues to hit 136.7 billion rupees ($3 billion) by 2014, an average annual growth of 8.9 percent.
"This is a country of 1 billion people who love movies more than anywhere else in the world," Glickman said. "We'd be foolish not to want to come into this market."
Source: news.yahoo.com and ap.org
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Do you Support Piracy?,
I think in the Internet its unavoidable but if you really want you can.
31 out of 34 films were released online in some form, including camcorder footage. (Everything except Letters from Iwo Jima, Notes on a Scandal, and Venus.)
comments and suggestion are open
Anneonghaseyo!
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